Food and drink are part of the creative process.
Menus evolve, concepts rotate, and collaborations keep things playful—from street-side French crêpes to rooftop cocktails.
Kafe Jago is our flagship: a café shaped by stories, seasons, and the city itself.
Alongside it, the Design:Lab offers creative F&B services—from concept development to pop-ups, tastings, and private events.
Turning bold ideas into unforgettable experiences.
Always curious. Always evolving.
KAFE JAGO
French flair, local love.
Kafe Jago takes its name from two icons: the coq—symbol of France—and the jagoan—Indonesia’s local champion.
It’s a confident blend of cultures, flavours, and forms.
Here, French crêpes meet sambal, cocktails are crafted with local spirits, and the vibe is elegant but easy. Designed for a new generation of diners, Kafe Jago offers something fresh for the local scene—familiar ingredients served with a twist, in a space made for gathering, celebrating, and staying a little longer.
It’s not fusion. It’s evolution.
DEWANGGA COFFEE
Branding that brews connection.
In partnership with Dewangga Coffee, we reimagined their identity from the ground up—refining their brand story, product positioning, and visual language. From packaging and posters to signage and sales materials, every detail was designed to bring the coffee to life.
This collaboration lives through our in-house cart at HTL PSR, where the coffee is served daily as a living brand activation—supported by bi-monthly brunches, tastings, and training workshops.
The Design:Lab offers these same services to others:
brand strategy / creative direction / marketing assets / sales experiences.
BESPOKE EXPERIENCES
Crafted moments, made to matter.
From rooftop dinners and private tastings to full-scale product launches, HTL PSR designs experiences that feel personal, purposeful, and unforgettable.
Whether you’re planning a birthday party, an intimate gathering, a pop-up shop, or a brand activation—we bring it to life with concept development, event styling, food and beverage design, curated music, printed collateral, photography, and full team support.
Every detail is shaped in-house by the Design:Lab, blending creativity, culture, and craft into something that’s truly yours.